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Business Challenge

In this episode we interview Judge Elect Lisa Fisher and her husband John Fisher ESQ.  This is a true story of David vs. Goliath.  Judge Elect Fisher decided to run for the Supreme Court in New York.  While elections for Judges may be common place, in her district there had not been a Republican elected to the bench in 18 years!

Judge Elect Fisher didn’t let this daunting task stop her, nor the short period in which she had to run.  With the help of her husband, and advice from the Twins (yes we spoke to John prior to her running on Facebook marketing methods) she was able to accomplish a major political upset.  Find out more in this interview how they applied marketing strategies that are unconventional in the field of politics that you too can apply in your niche.

Key Moments

1. You are on Your Own – Most people envision back door deals with PACs that have bags of money.  Unfortunately if the leaders don’t think you can win they don’t open the coffers.  After realizing they were on their own they had to creatively raise funds in a short period of time.  Find out how they found ways to finance their campaign to get the victory.
2. What is No One Else Doing? – In the area of politics, online marketing is still in its infancy.  Campaign leaders of the Obama campaigns have capitalized on email marketing and a few online marketing methods, but other than that Political marketing has been stuck.  In the case of Judge Elect (now Justice) Lisa Fisher and John Fisher they noticed major gaps in political campaigns such as: a lack of a marketing message, no implementation of social marketing, not a broad enough use of testimonials, and direct mail was not providing enough of an impact.
3. Optimize Your Marketing Budget – There are times to pay experts and there are times that a middleman could prevent you from achieving your goal.  John and Justice Lisa uncovered aspects of political marketing where expense was added but there wasn’t a value add.  Uncovering these hidden costs, before spending their budget, allowed them to beat the incumbent.

Sponsors

• Perry Marshall – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.
• Email Autoresponders – Engaging with prospects, customers and more can be enhanced with an email autoresponder.  Discover more about the different software tools that will have people eager to open your emails and come back to your website or even physical store for more help.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges and to submit your own today!