Business Challenge In this episode we are tasked with a challenge from Diane that runs an ecommerce site focused in the highly competitive baby market. With a deep expertise in PPC and a growing business her challenge is how can she put into action a content marketing plan as she grows her product base. Like… [Read More]
Episode 11: Perry Marshall RMA – Part 3
Business Challenge In this last of our 3 part series covering the Perry Marshall Renaissance Marketing Academy we dive in to a few additional speakers and share highlights from our talk. We ran a little long in this episode, but we wanted to cram in the learnings to help you get the most from your… [Read More]
Episode 10: Perry Marshall RMA Conference Part 2
Business Challenge In this episode instead of a single challenge we share a breakdown of the event we were speakers at and attended which was the Perry Marshall Renaissance Marketing Academy. If you have listened to the show before you know we are big Perry Marshall fans and we always enjoy speaking at his events… [Read More]
Episode 9: Perry Marshall RMA – Part 1
Business Challenge We recently had the benefit of being able to attend and speak at the Perry Marshall Renaissance Marketing Academy. Perry and his staff brought together speakers from all over the world. With the international speakers there was also an international audience (about 30% of the audience was from outside of the US). When… [Read More]
Episode 8: David vs. Goliath with Judge Elect Fisher
Business Challenge In this episode we interview Judge Elect Lisa Fisher and her husband John Fisher ESQ. This is a true story of David vs. Goliath. Judge Elect Fisher decided to run for the Supreme Court in New York. While elections for Judges may be common place, in her district there had not been a… [Read More]
Episode 7: Answering the Question of What do You Do?
Business Challenge When you do different services for different people, how do you describe that to a new prospect that is asking…”so what do you do?”. Felicia of College Funding Resource has an expertise in Financial Planning, Taxes, and yes helping Parents find funds for college. When asked by new prospects though communicating that message… [Read More]
Episode 6: How do I avoid looking like a salesman – Part 2
Business Challenge Reaching decision makers and avoiding the trap of looking like a salesman is the challenge that Russ is facing in his efforts of reaching employers with supplemental insurance benefits. This particular challenge is a big one and in this episode we tackled part two where we addressed the difficulty of getting in front… [Read More]
Episode 5: How to Avoid Looking Like a Salesman – Part 1
Business Challenge This particular challenge is a big one. It’s one that certainly plagues those in the B2B market and those who are tackling the role of direct sales to consumers. Russ, who is in the field of offering supplemental insurance as a benefit to employees through employers, has run into the following big challenges:… [Read More]
Episode 4: Avoiding Analysis Paralysis and Reaching New Customers
Business Challenge Ginger is a busy professional helping other business professionals through her site, BusyGirlSecrets.com. The challenge is how can she reach more business professional women who are just as busy as her? How can she reach this audience that does truly want to be happier, healthier, and more successful in a manner that optimizes… [Read More]
Episode 3: How to Avoid Phone Interruption and Keep Customers Happy
Business Challenge Greg shared with us that he is constantly getting interrupted with phone calls. For some this might sounds like a great problem to have, after all who doesn’t want customers calling, but what if it is preventing you from growing your business? Greg would like a solution where he can keep his customers… [Read More]
Episode 2: How can I get the most from email? Is there a special sequence?
Business Challenge Dawn shared with us that her challenge was communicating with prospects and customers via email. Specifically she asked about a formula that we shared that allows effective communication through email where people are excited to receive your next message and just might want to pass the emails on to their friends. Share with… [Read More]
Episode 1: 3 Rules of SEO that Won’t Get You Slapped By Google
Business Challenge Each day there is a new article, tweet, and webinar on the latest SEO tactic to help you grab that top spot on Google. Instead of chasing the next hack or trick, we explore 3 laws of SEO that you can put into action without fear of getting slapped by Google. Be warned,… [Read More]
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